Tupperware Brands Corporation announced that Mauro Schnaidman has been elected to its Board of Directors

Schnaidman is a seasoned executive with more than 30 years in the consumer product, digital and direct selling sectors. He is the former president and chief executive officer of JAFRA Cosmetics International, a global marketer of beauty and skin care products. In the role of CEO, he was responsible for leading innovation, digital and market expansion to revitalize the 60-year old brand.

Prior to his role at JAFRA Cosmetics, Schnaidman served as chairman of the Board and president of Southern Europe for consumer goods company, Sara Lee, where he revamped the product portfolio and focused on strong shopper marketing programs that ultimately led to doubling of the size and profits of the business. He has also held leadership roles at notable companies PepsiCo, Unilever, AOL and Revlon throughout the United States, Latin America and Europe.

“Bringing Mauro on to the Tupperware Brands board adds a seasoned direct selling executive and strong leader with a proven reputation for delivering growth that achieves market share, revenue and profits,” said Susan M. Cameron, chairman of the Tupperware Brands Board of Directors. “At this pivotal time for the company, his experience and knowledge will be key in helping management restore the business not only to grow but to thrive as a modern direct seller.”

Schnaidman will serve on the company’s Compensation and Management Development Committee. His election brings the Tupperware Brands Board of Directors to 13 members once newly announced Chief Executive Officer Miguel Fernandez joins the Company on April 6, 2020. Board member Chris O’Leary will continue on the board following his role of Interim CEO.

“I am excited to be joining the Tupperware Brands board and work with my fellow directors, the new leadership and entire management team to define the strategic future of this brand,” said Schnaidman. “Tupperware has an opportunity to redefine how it goes to market through focused marketing programs, product innovation and the use of digital. I am confident that my experience working across sectors and in various geographies will be valuable during such an important time for the company.”

Fonte: Direct Selling News